What is the Cost To Trademark a Name and Logo?


Trademarking is the process of protecting your business name and logo against infringement. You can do this by registering a trademark with the United States Patent and Trademark Office (USPTO). This guide will cover everything you need to know about how much it costs to trademark a name and logo in the US, as well as all of the fees associated with doing so.

The Costs of Trademarking Your Business Name and Logo

The costs of trademarking your business name and logo can vary greatly, depending on a variety of factors. The more complicated your project is, the more likely it is that it will cost more. But don't worry—we'll go through some of the most common expenses so you're fully prepared to budget for them.
  • Filing fees
  • Maintenance fees
  • Legal fees
  • Fees to register a trademark in foreign countries
  • Fees to renew a trademark

Trademark Registration Fees

Trademark registration fees vary from country to country, and are dependent on several factors. The most important consideration is how many classifications of goods or services you plan to cover with your trademark (e.g., clothing, software, etc.). In the United States, for example, each additional class adds an additional $325 in fees for a total cost of $1125. This fee includes up to three classes; if you would like to add more classes than that you will have a higher registration fee based on how many more classes you add on top of the first three. Other factors include whether or not it's a sound or stylized mark; if it's both then it will be another $325 per class added after the first three as well as international classification costs which average around $750 per international class added after the first two (this depends on where exactly your business operates).

USPTO Filing & Maintenance Fees

You should also keep in mind that there are several other fees that may apply to your application. These include:
  • Filing Fee: $225
  • Additional Mark Drawing Fee ($30 for each additional mark)
  • International Classification (for international applications): $100 per class of goods/services included in the application

Trademark Attorney Fees

The cost to trademark a name and logo will vary widely depending on the attorney you hire. This is because, among other things, the fee is based on how complex your case is as well as how experienced your attorney and their law firm are. In addition to this, many attorneys' fees are negotiable so you may be able to take advantage of special discounts or offers if you're under a tight budget.


The cost to trademark a name and logo depends on the size of your business, the complexity of your trademark and how many trademarks you need. To give you an idea of what it costs to trademark a name and logo, we’ve broken down some of the main expenses into three categories: filing fees, maintenance fees and attorney fees.


We hope this article has helped you understand the cost of trademarking a name and logo. Trademarking is an important step for any business, so it’s worth taking the time to research your options and make sure you can afford what it takes.