Trademark Requirements for Amazon Brand Registry


Amazon Brand Registry is a program that allows you to register your brand on the Amazon platform and control how it's displayed to shoppers. Before applying for Amazon Brand Registry, you should make sure that you meet the following requirements.

Register Trademark

Register your trademark with the United States Patent and Trademark Office (USPTO). Registering your trademark with this organization will give you the rights to use it for commercial purposes, including on Amazon Brand Registry. Registering your trademark through USPTO is free, but it does take time to process and approve applications. You can register a single word or phrase as long as it is not already being used by another company or individual for similar products or services.

Consider a Trademark Application

Trademark searches are an important part of the trademark application process. You'll want to check both of these sites to see if there are any trademarks that may conflict with yours or that are similar in nature to yours in any way. If you find something already registered under your name, there's no need to panic—you'll just need to file an actual application with the relevant details about why you'd like exclusive rights over this particular brand name or logo design.

Choose your Trademark

It's important to choose your trademark carefully. You'll want something that is unique, easily identifiable in both print and online forms, and memorable. Your trademark will be what people associate with your company or product. You'll want to avoid using words and phrases that are already used in the marketplace, as this can present legal problems. If you see a word or phrase that is similar to one of your ideas but not quite the same, it may be worth considering—but still get a professional opinion before finalizing anything.

Choose your Class

The USPTO classifies trademarks into different categories. This is important because it helps determine how broad or narrow your trademark will be. You'll want to choose the category that most closely matches your product or service, but don't worry if you're not sure—you can always change it later on. You can find the list of classes on the USPTO website. At first, it may seem overwhelming, but you can narrow down your options by looking at similar products to yours and seeing which category they’re under. The most common categories include:

Classify your Goods or Services

Next, you'll need to classify your goods and services. To do this properly, it's important to choose the right class. This is the broadest category under which you will file your trademark application. If your trademark covers all types of products or services related to a particular industry (e.g., "Foods"), then you should use that class as your filing basis. However, if only some of the goods or services fall into one group (e.g., "Foods; Bakery Goods"), then it may be better to create separate classes for each area of business rather than file everything under one broad description (and risk being rejected by Amazon). In addition, if there are too many items in one category (more than 500), we may ask that you further subdivide them into subcategories before we accept ownership over them all! The key here is accuracy—you don't want Amazon asking questions about why their brand registry didn't work because something wasn't accurate about what was registered with them initially!

Register with Amazon Brand Registry

Registering with Amazon Brand Registry is a good idea because it will help you protect your trademark and brand. You can register for free, but it's a good idea to hire a trademark attorney to do it for you.


If you have a trademark, there are certain steps that you need to take for Amazon Brand Registry. In order to apply for registration with the United States Patent and Trademark Office (USPTO), you must have a trademark application on file with them. This is also true if you want to be able to file with Amazon Brand Registry, as they only accept applications based on those filed with USPTO.


Amazon Brand Registry is a great way to increase your sales and protect your brand online. While it's not required to sell on Amazon, it is highly recommended. If you're looking to get started with Amazon Brand Registry, there's no better time than now!