How to Register a Trademark in South Carolina?


A trademark is a distinct sign, word, or phrase that identifies a product or service and aids in its differentiation from competitors in the marketplace. In order to protect their brand and prohibit others from using it without permission, businesses in South Carolina need register a trademark. In this blog article, we will go through the steps involved in registering a trademark in South Carolina, including the various categories of trademarks, how to look for existing trademarks, and how to file an application.

Types of Trademarks

When it comes to trademark registration, there are different types of trademarks that can be registered in South Carolina. Understanding the different types of trademarks can help you to determine which type is best suited for your business. Standard Character Marks: This type of trademark consists of a word, phrase, or logo that does not contain any stylized lettering or design elements. These types of trademarks are registered to protect the name of the brand, and the words or phrases used to identify the product or service. This type of trademark is the most basic and broadest form of protection for a brand name, it can be any combination of letters, numbers, or words that can be easily read and understood. An example of a standard character mark would be "Google" for internet search services. Stylized/Design Marks: This type of trademark consists of a logo or design that includes stylized lettering or other design elements. These types of trademarks are registered to protect the unique design or logo associated with the brand. This type of trademark is used to protect a unique design, symbol, logo, or any other visual representation of a brand. An example of a stylized/design mark would be the Apple logo. Service Marks: This type of trademark is ued to identify a service rather than a product. Service marks are used to distinguish a service from others in the marketplace. This type of trademark is used to identify and protect a service, such as a company's customer service, rather than a physical product. An example of a service mark would be "UPS" for delivery services.

Searching for Existing Trademarks

Before applying for a trademark, it is important to conduct a search for existing trademarks to ensure that the mark is not already in use. This step is crucial to avoid wasting time and money on an application that will ultimately be rejected. A search can be done by searching the United States Patent and Trademark Office (USPTO) database and state trademark databases, such as the South Carolina Secretary of State's Division of Corporations, to check for any registered trademarks within the state. This process can also help you to understand what marks are already in use, and whether your proposed mark is too similar to an existing one.

Filing an Application

Once you have determined that the mark is available, the next step is to file an application with the USPTO. The application must include the following information:
  • The name and address of the applicant
  • A description of the goods or services associated with the mark
  • A representation of the mark (such as a drawing or photograph)
  • A statement of the use or intended use of the mark
  • A fee for the application It is important to note that the process of registering a trademark can take several months to a year, and may require multiple rounds of review and revisions before the mark is approved. The USPTO will review the application to ensure that the mark meets all requirements, including that it is unique and not similar to existing marks. If the USPTO finds any issues with the application,

Maintaining a Trademark

Once your trademark is registered, it is important to maintain it by renewing it on a regular basis and enforcing it against any infringement. In order to renew a trademark, you must file a Section 8 Declaration of Use or Excusable Nonuse, and a Section 9 Application for Renewal every 10 years. This process helps to ensure that your mark is still being used and is still relevant in the marketplace. Additionally, it is important to monitor for potential infringement and take action if necessary. This can include sending cease and desist letters, filing lawsuits, or working with an attorney to resolve the issue. It is important to take steps to protect your trademark, as failure to do so can result in the loss of your rights to the mark.


In conclusion, registering a trademark in South Carolina is an important step for businesses to take in order to protect their brand and prevent others from using it without permission. The process of registering a trademark involves conducting a thorough search for existing trademarks, filing an application with the USPTO, and maintaining the trademark through regular renewal and enforcement against infringement. By taking the time to properly register and maintain a trademark, businesses can ensure that their brand is protected and that they are able to take legal action against anyone who uses it without permission. It is important to seek legal advice when navigating this process to ensure that you are taking the correct steps to protect your brand and intellectual property.