How to Register a Trademark in Nebraska


A trademark is a unique symbol, phrase, or design that represents a business or product. It helps customers identify the source of goods and services and distinguish them from those of other companies. In Nebraska, registering a trademark is a straightforward process that can protect your business's name and reputation. In this blog post, we'll walk you through the steps of trademark registration in Nebraska, including how to choose a trademark, how to conduct a trademark search, and how to file for registration.

Step 1: Choose a Trademark

The first step in registering a trademark in Nebraska is to choose a trademark that represents your business or product. A trademark can be a word, phrase, symbol, or design that is used to identify your business or product. When choosing a trademark, it's important to consider the following:
  • Make sure the trademark is unique: A trademark that is too similar to an existing trademark may be rejected by the United States Patent and Trademark Office (USPTO).
  • Make sure the trademark is not descriptive: A trademark that describes the goods or services it represents may be rejected by the USPTO.
  • Make sure the trademark is not generic: A trademark that is a common name for the goods or services it represents may be rejected by the USPTO.

Step 2: Conduct a Trademark Search

Before filing a trademark application, it's important to conduct a trademark search to see if the trademark you've chosen is already in use by another business or organization. A trademark search will reveal any existing trademarks that are similar to the one you've chosen, which can help you determine if your trademark is likely to be approved. To conduct a trademark search, you can use the USPTO's online database, the TESS (Trademark Electronic Search System). This database is the primary source for searching for existing trademarks in the United States. It's important to conduct a thorough search of the database to ensure that your trademark does not infringe on any existing trademarks.

Step 3: File for Registration

Once you've chosen a trademark and conducted a search to ensure that it's not already in use, you can file for registration. To register a trademark in Nebraska, you will need to file an application with the USPTO. The application process includes:
  • Filling out the appropriate application form
  • Paying the required fee
  • Submitting a specimen of the trademark in use
It's important to ensure that the application is complete and accurate, as any inaccuracies or omissions could delay the registration process.

Step 4: Wait for Approval

After you've filed your trademark application, it will be reviewed by the USPTO. This process can take several months, during which time your trademark will be published for opposition. If no one opposes the trademark registration, it will be approved and registered.

Step 5: Maintain Your Trademark

Once your trademark is registered, it's important to maintain it. This includes using the trademark correctly and renewing it every ten years. It is also important to monitor the use of your trademark, to ensure that no one else is using it without your permission.


Registering a trademark in Nebraska is a straightforward process that can help protect your business's name and reputation. By following the steps outlined in this blog post, you can choose a trademark, conduct a trademark search, file for registration, and maintain your trademark. Remember to always be sure that your trademark is unique, not descriptive and not generic, and consult legal help if you have any doubt.