How to Register a Trademark in Colorado


When you have a business name and logo, you may want to consider registering a trademark. Registering your trademark protects your brand from infringement and ensures that others cannot use the same or similar marks. A registered trademark can also be used as a source identifier for consumers. To register a trademark in Colorado, you must file an application with the Colorado Secretary of State. The application includes an itemized list of all goods and services for which you are seeking protection.

Choose a Name for your Business.

Before you register your trademark, it's important to pick a name that will be unique and memorable. The U.S. Patent and Trademark Office (USPTO) has an online tool called the TESS® system. It can help you search for existing trademarks to make sure your name isn't too similar to another business.

Trademark Availability

To check whether your mark is available for registration, visit the Colorado Secretary of State's website or search the federal trademark database. You can do this by performing a "keyword" search of all registered marks in Colorado. If your mark appears on either list and you want to confirm that it has not been registered, you can request copies of any relevant applications by submitting a written request via mail or email with payment details.

Submit an Application

Once your application is complete, you can submit it to the Colorado Secretary of State. The process is simple, but there are some things you will have to take into consideration.
  • Apply Online: To register a trademark in Colorado, you can submit an application online by visiting the Department of State website and selecting “Trademarks” from the menu bar at the top left. This will bring up a page with information about how to register a trademark in Colorado along with links for each step of the process (see below). You will need:
  • Pay Fee: There is a $100 filing fee charged per class that applies to your mark (
  • Provide Specimen: When filling out Form 472-1 "Application for State Registration," provide both visual representations and written descriptions of your proposed logo or design.

File a Statement of Use

The Statement of Use is a form that you must file with the Colorado Secretary of State to show that you have started using your trademark in commerce. This form is due within 3 years from the date you filed your application. The Office will send a letter before it expires, reminding you to file this statement if you do not already have one on file. A completed application must be signed by an authorized representative who can verify that they have authority over all matters related to this application including name changes and transfers as well as new users within their organization


We hope this article has given you a better understanding of how to register a trademark in Colorado. Although it can seem overwhelming, remember to keep positive and stay focused on what’s important: protecting your business name and branding.