How to Register a Brand Name under a Company?


You've come up with a brilliant new product, but how do you protect it? If you're the sole owner of the brand name and have created something unique, registering your trademark is probably the best way to do so. This article will explain how to register a brand name under a company.

Do a Trademark Search

The first step in the registration process is to do a trademark search, which can be done either by you or by hiring a professional. A trademark search means checking whether your brand name is already registered under someone else’s company name. If it is, there are procedures that must be followed before you can register your own mark with the USPTO, but if it isn’t then it will be yours for the taking.

Decide Which Class(es) to Register Under

The second step is to decide which classes to register under. A brand name can be registered under a single class or multiple classes, but you must choose at least one. Choosing the right class(es) to register under is an important part of protecting your brand name. Let’s say you want to open an online store selling clothing items with your brand name “Tee-Shirt Store” as the main selling feature. You could register this as a single Class 33 service mark (clothing), but if you have other products or services that relate closely enough with your clothing line, registering them in additional related classes may be useful for protecting them as well. For example, if you also sell shoes and hats through this same business entity, it might make sense to register all three items as separate marks in Class 14 (shoes) and Class 25 (hats).

Fill out the Application Form

The application form is a long and complicated document that requires you to provide detailed information about the mark. You must also provide evidence of use, showing that consumers have associated your brand with the products or services it represents. You can find a sample application form at the USPTO website. It’s important to note that this is just an example; each applicant will need to fill out its own specific version of this form as part of the filing process. You will need to provide:
  • The name and address of your business
  • A list of all goods or services for which you want to register a mark (the “specified goods/services”)
  • A statement about when and where your mark has been used in commerce

Make the Payment and Verify

Once you have filled in all the details and uploaded the required documents, it is time to pay the fees. There are several modes of payment available on our website including online payment via credit card/debit card/internet banking or mobile wallet such as Paytm, MobiKwik etc.; bank transfers and cheques (in case of offline payments). Once your application is complete, you will receive an email notification with your invoice copy attached. Please make sure that you have paid the invoice amount within given time frame i.e., 30 days from date of invoice generation else your application will be rejected automatically by our system after this deadline has passed without any communication from our side.


From the above discussion, it is clear that trademark registration is an important process that should not be ignored. It is equally important for both the Company and the Applicant to make sure that all the formalities are completed at the earliest so that there are no delays in registering a trademark under our company name.


Before you can register your brand name, it's important to do a trademark search and see if there are any similar or identical names already registered in the same class. This will ensure that you don't waste time filing an application only to find out later that it was rejected because someone else has already registered their mark.