Cost of Trademarking a Phrase


If you have a great idea for a brand name, slogan or catchphrase, it's time to consider trademarking it. Trademarks offer many benefits to businesses and individuals, including legal protection against copycats and an easy-to-identify brand or product that consumers can trust. However, the process of trademarking can be confusing. Here's what you need to know about how much does it cost to trademark a phrase?

How Much does it Cost to Trademark a Phrase?

The cost to trademark a phrase is $275-$325, which includes the filing fee and attorney's fees. The filing fee is $225 to register one class of goods or services (which would apply to your type of product) and $100 to register up to three additional classes. There are also other costs associated with trademarking—like renewals, oppositions, and maintaining your registration—but we'll focus on these basics for now.

The Initial application Fee

Before you can register a trademark, you must file an application with the U.S. Patent and Trademark Office (USPTO). The USPTO requires an application fee of $275 to $325, which is not refundable if your application is rejected.

The Costs Vary

The cost of trademarking a phrase will vary depending on the complexity of your application and the location where you submit it. The U.S. Patent and Trademark Office (USPTO) has a fee calculator that can help estimate your costs based on your state, industry type, and other factors.

Professionals' Fee

Hiring a professional to handle the trademarking process can cost between $1,000 and $2,500. But in addition to helping you decide whether or not it's worth it for you to pursue your phrase, the professional will also help you decide if you are actually able to trademark your phrase.

Government Fee

If you choose to apply for a mark yourself, the government will charge a fee based on the number of words in your trademark phrase. The fee can be more than what it would cost to hire a professional to do so, who will charge an hourly rate and provide legal advice as needed.


You should research what you need to do and weigh your options before you start the trademarking process. The cost of trademarking a phrase depends on what you want to do.


Trademarking a phrase can be a long and expensive process, but it can also help protect your brand and ensure that no one else uses your phrase. If you have a unique phrase that you feel is important to your business, it’s worth the time and effort to trademark it.