Cost of Registering a Brand on Amazon


Registering your brand on Amazon can be a great way to protect your brand, increase visibility and make sure customers are getting the products they order. But how much does it cost? Let's take a look at how much registering a brand on Amazon will cost you.

Two types of Fees

There are two types of fees that you'll need to pay when registering a brand on Amazon:
  • A one-time fee for the initial registration of your brand. This is paid once, and the fee is nonrefundable. It can vary depending on how many brands you're registering, but it's typically between $250 and $1,000.
  • A monthly maintenance fee associated with maintaining your brand registry. This is paid every month as long as you maintain your registry, so don't cancel it!

Brand Registry

Brand registry protects your brand by making sure you're the only one using it. You can register your trademark and get protection for your brand name and logo, while keeping contact information up to date. It's free during the first year, then $150 per year after that.

Other fees to Consider

Other fees to consider
  • Use of the brand registry - $50 per year
  • Use of the brand gating program - $500 per year (Note: This fee is waived for brands that sell exclusively through Amazon.)


Brand registry is a great way to protect your brand, keep your info updated and make sure customers are getting the products they order. While you can get started for free, for an extra fee you can have Amazon automatically use the information from your company’s tax filing status (more on this below) when registering as a brand. This will ensure that your information is correct and up-to-date in every place where it appears on Amazon’s platform.


So what does it cost to register your brand on Amazon? It all depends on what process you adopt. You can choose between creating a free seller account or an official brand registry. The difference between these two options is that creating an official brand registry will require paying for services like trademark protection, product listings and other promotional tools that can help increase sales over time. In addition there are some fees associated with starting up an LLC company which could run into thousands of dollars depending on what type of company structure you want (private limited liability company - LLP).