Yes, EUIPO (European Union Intellectual Property Office) trademarks are accepted by Amazon Brand Registry. To be eligible for Amazon Brand Registry, a brand must have a registered trademark with the respective government agency in the country or region where they seek enrollment. This includes EUIPO trademarks.

To enroll in Amazon Brand Registry with an EUIPO trademark, the brand must provide a registration number, which Amazon will verify for authenticity. If the registration number is valid and matches the brand name, the application will be approved.

Having an EUIPO trademark is beneficial for brands that sell products in the European market as it provides protection for the brand and its intellectual property. Registering with Amazon Brand Registry further enhances that protection and helps prevent infringement by third-party sellers.

Yes, WIPO (World Intellectual Property Organization) trademarks are accepted by Amazon Brand Registry. As with other trademark registrations, brands must provide a registration number that Amazon will verify for authenticity. If the registration number is valid and matches the brand name, the application will be approved.

Having a WIPO trademark is advantageous for brands that operate internationally as it provides protection in multiple countries. Registering with Amazon Brand Registry provides an additional layer of protection on the Amazon platform, helping to prevent infringement by third-party sellers.

To enroll a brand in Amazon Brand Registry, the brand owner must provide several pieces of information, including:

The brand name and associated logo

• The registered trademark number (issued by the respective government agency)
• A list of product categories for which the brand is registered
• Images of the product and packaging with the brand name and logo clearly visible
• An email address associated with the brand owner’s Amazon account
• A list of countries where the brand’s products are manufactured and distributed

Once the brand owner submits the application and Amazon verifies the trademark registration, the brand will be enrolled in Amazon Brand Registry.

Yes, if a brand was enrolled in Amazon Brand Registry prior to April 30, 2017, the brand owner needs to re-enroll to continue receiving the benefits of Brand Registry. This is because Amazon updated the enrollment requirements in 2017 to require additional information, such as the brand’s registered trademark number, and to verify the authenticity of the trademark.

To re-enroll, the brand owner needs to provide the same information as for a new enrollment, including the registered trademark number, associated product categories, and images of the product and packaging. Once the information is verified, the brand will be re-enrolled in Amazon Brand Registry.

Amazon Brand Registry provides a limited exemption for products that are unique to the brand and do not have a standard GTIN (Global Trade Item Number), UPC (Universal Product Code), EAN (European Article Number), or ISBN (International Standard Book Number). However, brands are still encouraged to obtain GTINs for their products as they help with identification and tracking.

To apply for the exemption, the brand owner must provide evidence that the product is unique to the brand, such as a patent or copyright registration. The exemption applies only to products sold on Amazon and does not extend to other sales channels.

To check the status of an application for Amazon Brand Registry, the brand owner can log in to their Amazon Seller Central account and navigate to the “Brands” section. The status of the application

will be displayed there, indicating whether the application is under review, approved, or rejected. If the application is under review, the brand owner can expect a response from Amazon within a few days.

It is important to note that if Amazon requires additional information or documents to process the application, they will send a notification to the brand owner’s registered email address. Therefore, it is essential to keep a close eye on email notifications from Amazon during the application process.

In some cases, Amazon may require additional time to review an application, and the status may remain “under review” for an extended period. If the brand owner does not receive any notification or update from Amazon after a reasonable period, they can contact Amazon’s support team for assistance.

Additionally, Amazon offers a dedicated Brand Registry help centre that provides brand owners with a range of resources to help them manage their brand on the platform. The help centre includes FAQs, tutorials, and other useful information that can help brand owners navigate the application process and monitor the status of their applications.

In conclusion, checking the status of an Amazon Brand Registry application is a straightforward process that can be easily done by logging into the Amazon Seller Central account and navigating to the “Brands” section. Brand owners should also keep a close eye on email notifications from Amazon during the application process and contact Amazon support if they have any concerns or questions.

Yes, it is possible for agents who represent a brand or additional users to gain access to Amazon Brand Registry. To do this, the brand owner must invite the agent or user to become a registered user of the brand. The brand owner can do this by logging into their Amazon Seller Central account and navigating to the “User Permissions” section. From there, the brand owner can grant the user access to the brand registry by selecting the “Brand Registry” option.

It is important to note that the brand owner should exercise caution when granting access to the brand registry to third-party agents or users. The brand owner should only grant access to individuals or organizations that have a legitimate need to access the brand registry.

Submitting a verification code is a necessary step in the Amazon Brand Registry enrollment process. To submit a verification code, the brand owner must first obtain a code from Amazon. This code can be obtained by contacting Amazon Seller Support or by clicking on the “Verify Your Brand” button on the brand registry enrollment page.

Once the brand owner has obtained the verification code, they can log in to their Amazon Seller Central account and navigate to the “Brands” section. From there, they can select the “Verify Your Brand” option and enter the code that they received from Amazon. Once the code has been entered, the brand owner must click on the “Submit” button to complete the verification process.

It is important to note that the verification code is only valid for a limited time, so it is important to submit the code as soon as possible after receiving it.

If the current Brand Registry rights owner is no longer with the company or if the brand has been purchased from another company, the new brand owner must first establish ownership of the brand. This can be done by providing Amazon with proof of ownership, such as a trademark registration certificate.

Once ownership of the brand has been established, the new brand owner can request access to the brand registry by contacting Amazon Seller Support. The brand owner will need to provide Amazon with information about the brand, such as the brand name, the trademark registration number, and any other relevant information.

After Amazon has verified the new brand owner’s ownership of the brand, they will grant the brand owner access to the brand registry. The brand owner can then manage their brand on Amazon and take advantage of the tools and benefits provided by the brand registry.

Amazon Brand Registry is primarily focused on helping brand owners protect their trademarks and copyrights on Amazon. However, in some cases, Amazon may be able to assist with disputes relating to utility patents.

If a brand owner believes that their utility patent is being infringed upon by a seller on Amazon, they can file a complaint with Amazon. Amazon may then investigate the matter and take appropriate action to resolve the dispute.

It is important to note that Amazon is not a legal authority and cannot provide legal advice or make legal decisions. Brand owners who are involved in utility patent disputes should consult with a qualified attorney for guidance on how to proceed.